Allprocars's Blog

July 31, 2016

AMSOIL 12+ Store Policy Clarification


The 12+ Store Policy was revised to allow exceptions to be considered on an individual basis. In response, many Dealers contacted us seeking clarification of the amendment. The revised policy appears below with the change highlighted in red.

Businesses that own more than 12 retail outlets may only register individual outlets as separate retail accounts. Each outlet/account must have the authority to establish an account and place individual orders for its own store. Invoices, co-op advertising credit and other documents will be sent to the individual account.

Individual outlets/accounts may not use centralized distribution, group shipments, transfer inventory between outlets or combine co-op advertising credits. An AMSOIL Dealer may register and/or sell to a maximum of 24 individual retail outlets that are owned by the same business. Exceptions to this will be considered for certain retail segments that are not in direct conflict with the best interests of the Dealer opportunity. Dealers must work in conjunction with the Dealer Sales Department in order for businesses to be considered for an exception. AMSOIL reserves the right to accept or reject account applications and to terminate accounts that do not meet account qualifications or are considered not in the best interest of AMSOIL INC. and the Dealer opportunity.

Businesses considered for an exception include retail and commercial installers, hardware stores, convenience stores and industrial suppliers whose business models are flexible enough to allow them to work with a Dealer and AMSOIL to achieve a mutually beneficial arrangement. Auto parts stores (including those with service bays, e.g., O’Reilly Auto Parts, AutoZone, Pep Boys), mass merchandisers (e.g., Walmart, Sears, Target) and discount stores (e.g., Sam’s Club, Costco, Home Depot) will not be considered for an exception.

The following characterizations will help you identify businesses that are potential exceptions:

  • Retail and commercial installers allocate more than 70 percent of their building to installation and repairs. They may sell a few packaged goods, but the majority of their business and floor space is for installation services. Examples of businesses in this retail segment include:
    • Midas, Firestone, Brakes Plus, Pomp’s Tire, Lube Stop, All Tune and Lube, Tilden Car Care, Boss Shops, Blaine Brothers, Speedco, Love’s Travel Stop
  • Hardware stores offer a high degree of service, convenience and wide variety of traditional hardware, as well as many other household and garage-related items. They typically rely on higher profit margins, but do run promotions. Examples of businesses in this retail segment include:
    • ACE Hardware, Orchard Supply Hardware, Hardware Hank, Do It Best Hardware
  • Convenience stores charge for having a variety of convenience items available in one location, often close to your home or work. They rely on higher prices to stay in business and don’t discount automotive products. Examples of businesses in this retail segment include:
    • Kwik Trip, Gas-N-Go, Easy Mart,  Kroger, Sunoco, Holiday, 7-Eleven, Casey’s General Store
  • Industrial Suppliers provide single-source contracts to commercial businesses for maintenance, repair and operation (MRO) items. They carry a variety of items and don’t discount or advertise like traditional retail, though some have small public “stores” inside their offices. They are a convenience business and rely on higher prices to cover the expense of warehousing small quantities of many different products and the cost of shipping to their customers. Examples of businesses in this retail segment include:
    • Graybar, Airgas, Motion Industries, Kaman Technologies, Applied Industrial Technologies

Remember, retail accounts that allocate the majority of their floor space to selling retail products and those that buy in large quantities to receive discounts and sell at discounted prices will not be considered an exception.

For more information on being a Retail On The Shelf Account, contact to view the AMSOIL product line.  Also you can go to and peruse the home page. Should you desire to purchase AMSOIL products you can call: 1-800-777-7094 and tell the operator you have been working with Account ZO 9792.






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